Research services: Shopping Behaviour

Shopping behaviour research can help identify how customers buy your products. Our flexible research can be scaled to fit your budget and project requirements.

We can help contextualise how a brand is performing in relation to competitors. We also conduct thousands of exit interviews every year for a range of retailers; with the largest single project we’ve managed comprising nearly 50,000 interviews across 500 stores.

Link to case study: Cotswold Company. The Cotswold Company came to us with a core challenge – help them get to know their customers and potential customers more profoundly and embed this insight across the business Link to case study: NFDA. Exploring current market perceptions of franchised dealers Use shopper research to generate revenue
Link to case study: Radiogauge. We were asked to investigate how exposure to radio advertising influences online browsing behaviour Link to case study: Manning Gottlieb. We conducted a total of 1,320 interviews across 6 traffic free shopping events in order to find out how much shoppers enjoyed the day

 

What we’re able to offer:

  • Focus groups
  • Accompanied shopping
  • Online surveys
  • Statistical/Data analysis
  • Sharing insight

How we do it:

  • Recruitment and sample definition from our own online in-house panel, Panelbase
  • Focus Group moderation
  • Discussion guide design to aid direction of the conversation
  • Pre and post shop interviewing

Path to purchase research:

We’re able to create a roadmap that tells you what shoppers are purchasing, where they’re purchasing it, when they’re purchasing it and how they’re purchasing it. Our research can look at the decisions shoppers are making both in-store and online. Areas that may be explored include product placement, promotions, pricing, experience, influences, loyalty, and consumption patterns.

Want to know more? Submit an enquiry using the form or call us on 01434 611160 and a member of the team will be in touch.

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“Panelbase is a first-class poll provider and the team being a huge level of enthusiasm, expertise and flexibility to the table. We have worked together on several occasions and I would have no hesitation in recommending their excellent services to others.”

Jason Allardyce

The Sunday Times | Scottish Editor