Research services: Public Perception & Polls

We’re a member of the British Polling Council (BPC) and our polls are regularly used by some of the leading business and consumer press.

We’re an experienced political pollster and our polls have featured throughout the world’s media, including Sky News, BBC News, The Economist, The Guardian and The Sunday Times.

  • Proprietary online panel Panelbase has over 370,000 UK adults aged 16+
  • 800 interviewers and surveys completed on tablets as well as a 75-seat UK-based CATI unit, should you require targeted constituency polling or a hard-to-reach demographic
  • All polls are run by our RD, who personally reviews data and advises on sampling, methodology, questionnaire design, weighting and predictive models
  • Reliability & validity of data is ensured by the British Polling Council’s code of conduct to which we adhere as members

So, if you’re looking for an online panel with impeccable data quality, whether it’s fieldwork support for your polling activity, sample only or a full-service research project, please get in touch. Alternatively, if you’d like to conduct your own polls to generate PR we can advise you on survey design, weighting, sampling and models to ensure the data stands up to scrutiny.


Below is some of the media coverage our polls have received:

Scottish Referendum:

Reuters – Scottish support for independence at 48 percent


General Election 2015:

BBC – Election 2015: TV debates ‘most influential’ for voters


EU Referendum:

Sunday Times – Brexit ‘will push Scots to leave UK’

NBC News – Could Scotland seek referendum again if Britain leaves EU


Local Elections:

The Sunday Times – Labour set to lose Scottish councils


General Election 2017:

SNP ‘to lose 10 seats’ to Tories in major blow to Nicola Sturgeon



The Scotsman – Holyrood 2016: Tories and Labour neck and neck in race for second

Telegraph – A crisis of masculinity source research: CALM

The Guardian – Ban fracking from national parks, say majority of UK public

The Journal – Commonwealth Games: Poll reveals support for bringing the games to the North East

Travel Weekly – Research highlights UK holiday boom as government funds stimulus

Marketing Week – Affordability is tie that binds ‘con-demmed source research: Con-Demned Youth

Want to know more? Submit an enquiry using the form or call us on 01434 611160 and a member of the team will be in touch.

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“Public Knowledge are currently working with us on evaluating our Active Cyber Security Learning in a Vocation HE Setting project. Despite the complex subject matter Sophie and Angela were able to understand our needs and developed a first class and independent evaluation of the project. They have been extremely helpful, professional, flexible, and reliable throughout the process. We would not hesitate to recommend them and look forward to working with them on future projects.”

Laura Gower

HE Research & Projects Co-ordinator | Newcastle College