Using qualitative and quantitative market research, you can transform the effectiveness of your product development process.
Most product innovations fail, but if it’s too costly to fail then let us help you give your innovation pipeline the best chance of success.
Whether it is through workshops and co-creation or finessing through conjoint analysis, we have the tools available to refine and test your innovations.
Additionally, we have the experience needed to help build a product roadmap and strategy which can secure you 3 or 5 years of clear development planning through a deep understanding of category consumers, particularly when paired with segmentation and growth mapping.
Focus groups with defined markets may look at:
An online survey may then be conducted with target customer types and taking the most appealing concepts may look at:
With Norstat you can expect superior quality data to give you the very best conditions for crucial analysis and decision making.