Research services: Content Testing

Our cost-effective research solutions deliver insight into audience reactions to content.

We can offer regular tracking to ad hoc dips that focus on a particular demographic audience, viewers or non-viewers of a given programme. Our well-profiled in-house panel, Panelbase, allows us to easily find viewers of specific programmes, enabling us to deliver quality insights at short notice.

We also offer the opportunity to test new programmes where the pressure to find new hits is only increasing. We will show them to our panellists only after they sign a non-disclosure agreement and let them comment, thereby sourcing incredibly rich data allowing for better decisions to be made.

Link to case study: BBC. We worked with the BBC to comprehensively explore factual media content, covering video and audio Link to case study: Radiogauge. Radiogauge is the award-winning methodology for measuring radio advertising effectiveness Programme testing from DRG
Link to case study: Finecast. We’ve partnered with Finecast to run a comprehensive, thought piece exploring TV and addressable advertising Link to case study: Bauer. We used our proprietary online music testing tool to find out listeners' opinions about several music montages and tracks

 

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“The research enabled us to clarify our product launch in terms of product name and brand design elements, and gave us several important consumer insights in terms of the consumer’s attitude to our new product proposition, which our sales team have been able to use to support the selling process. They were timely and professional in their execution of the research and John brought his market knowledge to the debrief to help us use the research insights to guide key business decisions.”

Product Marketing Manager | Traidcraft Ltd.