Media has transformed over the past 20 years, and we’ve been there to see every evolution and revolution, working as a partner to some of the UK’s biggest broadcasters and media owners along the way. From personalisation and fake news to innovating for future generations and fragmented audiences, we get to know industry challenges to work alongside our clients to track, measure, create and inform both content and advertising.
We help our clients to see content through the eyes of viewers, cultivate campaigns and understand effectiveness, working across TV, radio, OOH and press.
Case studies: Radiocentre, Finecast, C4 SVOD, SKY sports tracker, Bauer, Rapport
Explore What We Do
- Services
- Methods
- Sectors
- Accompanied Shopping
- Online Sample
- Online Communities
- Facial Coding
- Neuroscience
- In-Depth Ethnographic Research
- Omnibus
- Website & App Evaluation
- Survey Overlay Tool
- Scripting & Hosting
- Recruitment For Market Research
- Benchmarking
- Street Interviews
- Video Annotation
- Hotspots
- Engagement Meter & Analyser
- iHUT
- Hall Tests
- Vox Pops
- Eye Tracking
- Postal Interviews
- Telephone Interviews (CATI)
- Online Qualitative Research
“We’ve worked with DRG (Dipsticks Research) on numerous OOH campaign effectiveness projects and have always found the team to be very responsive and flexible. We’ve used their in-house panel, Panelbase, to conduct online pre and post campaign research and they always demonstrate a strong understanding of our research objectives. They manage projects effectively and are able to supply fast results when we’re working to tight deadlines.”
Insight Manager | Posterscope