Media has transformed over the past 20 years, and we’ve been there to see every evolution and revolution, working as a partner to some of the UK’s biggest broadcasters and media owners along the way. From personalisation and fake news to innovating for future generations and fragmented audiences, we get to know industry challenges to work alongside our clients to track, measure, create and inform both content and advertising.
We help our clients to see content through the eyes of viewers, cultivate campaigns and understand effectiveness, working across TV, radio, OOH and press.
Case studies: Radiocentre, Finecast, C4 SVOD, SKY sports tracker, Bauer, Rapport
Explore What We Do
- Services
- Methods
- Sectors
- Brand Identity Development
- Audience & Market Segmentation
- Usage And Attitude (U&A)
- Shopping Behaviour
- New Product Development
- Concept & Creative Testing
- Customer Satisfaction
- Content Testing
- Quick Poll Tool
- Accompanied Shopping
- Online Sample
- Online Communities
- Facial Coding
- Neuroscience
- In-Depth Ethnographic Research
- Omnibus
- Website & App Evaluation
- Survey Overlay Tool
- Scripting & Hosting
- Recruitment For Market Research
- Benchmarking
- Street Interviews
- Video Annotation
- Hotspots
- Engagement Meter & Analyser
- iHUT
- Hall Tests
- Vox Pops
- Eye Tracking
- Statistical Analysis
- Postal Interviews
- Telephone Interviews (CATI)
- Online Qualitative Research
“We worked with Dipsticks Research in early 2017 as we needed to initiate a brand tracker research project. I found Judith and her team a pleasure to work with. They were efficient and professional, and provided a cost-effective solution. Dipsticks Research quickly understood our business needs and how to get the research data we were seeking. The resulting output was very detailed and has been of real value to our business and the market insights they have sourced are now being used to support our decision making in a number of areas. We are keen to use Dipsticks again and hope to run the brand tracker with them on an annual basis.”
Head of Brand Marketing | Antler