Data Science

Our Data Science team brings together industry and academic expertise to solve diverse problems, leveraging data to provide our clients with answers to complex problems and generate invaluable insights.

We use a variety of statistical modelling, leading edge technology, as well as visualisation techniques to produce bespoke data science solutions – often paired with market research techniques.

From custom data segmentation, predictive analytics and econometrics models, to a range of machine learning and natural language processing techniques – we act as consultants to suit the right technique to the challenge at hand.

Whether its CRM, sales, social media or survey data, we offer creative solutions, bringing together DRG’s vast expertise across our Research and Data Science teams to get the most from any data set.

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“We commissioned Dipsticks Research to carry out campaign effectiveness research for our OOH banking services campaign. Their research has enabled us to effectively measure the performance of the OOH format independently from the overall campaign and I have really appreciated the clarity of the report they have produced. I felt like a premium client thanks to the high-standard of their client servicing and the attention given by the team. I would be happy to continue working with Dipsticks Research in the future.”

Nick Mawditt

Managing Partner | Talon Outdoor