Our Data Science team brings together industry and academic expertise to solve diverse problems, leveraging data to provide our clients with answers to complex problems and generate invaluable insights.
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We use a variety of statistical modelling, leading edge technology, as well as visualisation techniques to produce bespoke data science solutions – often paired with market research techniques.
From custom data segmentation, predictive analytics and econometrics models, to a range of machine learning and natural language processing techniques – we act as consultants to suit the right technique to the challenge at hand.
Whether its CRM, sales, social media or survey data, we offer creative solutions, bringing together DRG’s vast expertise across our Research and Data Science teams to get the most from any data set.
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Explore What We Do
- Services
- Methods
- Sectors
- Brand Identity Development
- Audience & Market Segmentation
- Usage And Attitude (U&A)
- Shopping Behaviour
- New Product Development
- Concept & Creative Testing
- Ad & Campaign Effectiveness
- Brand Tracking
- Customer Satisfaction
- Public Perception & Polls
- Content Testing
- Event & Visitor Research
- Reporting Solutions
- Accompanied Shopping
- Online Sample
- Online Communities
- Facial Coding
- Neuroscience
- In-Depth Ethnographic Research
- Omnibus
- Website & App Evaluation
- Survey Overlay Tool
- Scripting & Hosting
- Benchmarking
- Street Interviews
- Video Annotation
- Hotspots
- Engagement Meter & Analyser
- iHUT
- Hall Tests
- Vox Pops
- Eye Tracking
- Postal Interviews
- Telephone Interviews (CATI)
- Online Qualitative Research
“The research enabled us to clarify our product launch in terms of product name and brand design elements, and gave us several important consumer insights in terms of the consumer’s attitude to our new product proposition, which our sales team have been able to use to support the selling process. They were timely and professional in their execution of the research and John brought his market knowledge to the debrief to help us use the research insights to guide key business decisions.”
Product Marketing Manager | Traidcraft Ltd.