Data Science

Our Data Science team brings together industry and academic expertise to solve diverse problems, leveraging data to provide our clients with answers to complex problems and generate invaluable insights.

We use a variety of statistical modelling, leading edge technology, as well as visualisation techniques to produce bespoke data science solutions – often paired with market research techniques.

From custom data segmentation, predictive analytics and econometrics models, to a range of machine learning and natural language processing techniques – we act as consultants to suit the right technique to the challenge at hand.

Whether its CRM, sales, social media or survey data, we offer creative solutions, bringing together DRG’s vast expertise across our Research and Data Science teams to get the most from any data set.

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“We’ve worked with DRG (Dipsticks Research) on numerous OOH campaign effectiveness projects and have always found the team to be very responsive and flexible. We’ve used their in-house panel, Panelbase, to conduct online pre and post campaign research and they always demonstrate a strong understanding of our research objectives. They manage projects effectively and are able to supply fast results when we’re working to tight deadlines.”

Henry Harvie

Insight Manager | Posterscope