Research methods: Neuroscience

Using neuroscience we can delve into the unconscious mind to reveal exactly what is being stored in our memories, and when we’re most engaged.

Our neuroscience partners use a unique brain imaging system that enables them to measure electrical brain activity in response to marketing communications.

Want to know more? Submit an enquiry using the form or call us on 01434 611160 and a member of the team will be in touch.

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“When researching product placement for Big Brother they used some new more innovative methodologies including eye tracking and neuroscience which enabled us to gain a detailed insight into the effectiveness of the campaign. Their understanding of TV research and the team’s enthusiasm and professionalism are invaluable and I have no hesitation in recommending their services to others.”

Head of Planning & Insight | Channel 5