Research methods: Hotspots

Our flexible hotspots tool can be used to examine the effectiveness of your content.

This tool can help examine the effectiveness of both adverts and editorial pieces within page-based media – from print to websites and posters. Delivered online, it is cost-effective, quick to set-up and achieve a fast response. Our tool allows specific products to be chosen with numeric output.

Click the image below to view our hotspots tool.

Want to know more? Submit an enquiry using the form or call us on 01434 611160 and a member of the team will be in touch.

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“When researching product placement for Big Brother they used some new more innovative methodologies including eye tracking and neuroscience which enabled us to gain a detailed insight into the effectiveness of the campaign. Their understanding of TV research and the team’s enthusiasm and professionalism are invaluable and I have no hesitation in recommending their services to others.”

Head of Planning & Insight | Channel 5