We are able to record a respondent’s face whilst they watch your content or take part in an engagement test. Captured video is then post-coded with a facial coding algorithm in order to produce 6 emotional scores (Happy, Surprised, Angry, Disgusted, Afraid and Sad). Facial coding can be used to plan content and help identify what will most effectively drive your intended outcome with your target audience.
It can also be used to guide creative decisions and help determine which parts of your content engaged most with your audience.
We’ve tested major advertising campaigns with very interesting results, both in terms of reactions to the adverts and in the differences found between the potential advert creatives.
Want to know more? Submit an enquiry using the form or call us on 01434 611160 and a member of the team will be in touch.
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Explore What We Do
- Services
- Methods
- Sectors
- Accompanied Shopping
- Online Sample
- Online Communities
- Facial Coding
- Neuroscience
- In-Depth Ethnographic Research
- Omnibus
- Website & App Evaluation
- Survey Overlay Tool
- Scripting & Hosting
- Recruitment For Market Research
- Benchmarking
- Street Interviews
- Video Annotation
- Hotspots
- Engagement Meter & Analyser
- iHUT
- Hall Tests
- Vox Pops
- Eye Tracking
- Postal Interviews
- Telephone Interviews (CATI)
- Online Qualitative Research
“Public Knowledge are currently working with us on evaluating our Active Cyber Security Learning in a Vocation HE Setting project. Despite the complex subject matter Sophie and Angela were able to understand our needs and developed a first class and independent evaluation of the project. They have been extremely helpful, professional, flexible, and reliable throughout the process. We would not hesitate to recommend them and look forward to working with them on future projects.”
HE Research & Projects Co-ordinator | Newcastle College
