Quality Control

DRG (a trading division of Dipsticks Research Ltd) aims to provide services to its customers on time and within budget.

The organisation operates a Quality Management System that has gained BS EN ISO 9001:2008 certification, including aspects specific to the provision of market research services.

We aim to:

  1. Develop and improve the Quality Management System
  2. Continually improve the effectiveness of the Quality Management System
  3. Enhance customer satisfaction


We continue to:

  1. Ensure that customer needs and expectations are determined and fulfilled with the aim of achieving customer satisfaction
  2. Communicate throughout the organisation the importance of meeting customer needs and legal requirements
  3. Establish the Quality Policy and its objectives
  4. Conduct Management Reviews of the effectiveness of the implementation of the Quality Management System
  5. Ensure the availability of resources


DRG (a trading division of Dipsticks Research Ltd) is an MRS Company Partner. All MRS Company Partners and their employees adhere to the MRS Code of Conduct and MRS Company Partner Quality Commitment when undertaking research.

To maintain quality standards, we monitor 5% of all interviews thus ensuring that all interviews are achieved correctly and to the Market Research Code of Conduct.


In-House Operation:

We operate independently with our own Research Associates and do not sub-contract work, which means we are able to manage our workload and resources effectively. We accommodate all data input, data processing, analysis and report writing services in-house, so we retain full control of the entire project from start to finish.

Project Management:

Project progress is closely monitored by our team and supervisors are experienced market researchers who undergo continuous training and assessment. All projects undertaken at DRG are overseen by the co-founder and Managing Director, Ivor Knox and projects are reviewed by all team members in a weekly project summary meeting. This meeting brings together all researchers, managers and fieldwork staff and enables us to fully review project progress and resolve any issues which may have arisen. The meeting also ensures that there is more than one individual with an understanding of the project in case of staff absence and allows us to pool the extensive knowledge and experience we have throughout the company as a whole to the benefit of each individual project and client.

Fieldwork Processes:

In order to further maintain our quality standards, all fieldwork undertaken at DRG undergoes stringent quality checking in accordance with the MRS code of conduct and ISO regulations.

Street interviews are verified using random back checking processes and all data input is checked for accuracy internally. We also monitor a proportion of telephone interviews undertaken to ensure quality. Street and telephone interviews undergo continuous training and assessment and we operate a zero tolerance policy. Online and telephone projects are also soft launched to ensure that there are no issues.

IT Back-Up:

We have an experienced IT team who are proficient in minimising IT issues and quickly rectifying any issues that do arise. Our office runs multiple servers and data backup procedures ensure the availability of resources.

Customer Feedback:

Customer satisfaction is of utmost importance and we believe your feedback is vital. We periodically commission an independent external party to conduct research to gather client feedback and to strive for continuous improvement.