DRG - Privacy Statement

Privacy Statement

Who are we?

DRG is a division of Dipsticks Research Limited (“DRL”), a company registered in England and Wales, company registration number 03752827. DRL is a registered Data Controller with the Information Commissioner’s Office, registration number Z8203709. DRL is a member of the Market Research Society (“MRS“) Company Partner Scheme and undertakes all research in accordance with the MRS Code Of Conduct and the European Society for Opinion and Market Research (“ESOMAR”) Code Of Conduct. We understand the importance of information security and data privacy and adhere to both the Data Protection Act (“DPA”) and the European Union’s General Data Protection Regulation (“GDPR”).

This Privacy Statement describes the processes that DRG engages in with regard the capture, storage, processing, retention of personal data.

We are committed to protecting your personal data and take the security of your information very seriously.  This notice sets out how we use personal data but if you have any concerns or would like to contact us about any aspect of this notice, please get in touch through the contact details at the bottom of this statement.

The Information we collect about you:

We will collect personal data from you when you visit our website or where you agree to participate in one of our research projects, where we will ask you to provide the following types of information:

  • Personal details, such as your name, age and contact information.
  • Lifestyle information, such as your pastimes, interests, views on all manner of day-to-day matters.
  • Work or education data, such as what you do for a living or what qualifications you have.
  • Financial Information such as your income or expenditures. We may also ask for bank details if you are being renumerated for your participation.
  • History of our communications and interactions with you.
  • Device information, such as IP Address.

We may also ask for more sensitive information from you where it is relevant to the research, we are undertaking but we will always let you know why we are asking for this and seek your consent first.  This information will relate to topics such as:

  • Health matters
  • Racial or ethnic origin
  • Religious or other similar beliefs
  • Political Opinions
  • Trade Union Membership
  • Sex life or sexual orientation
  • Convictions or Offences

How we use your personal data

We will use your personal data for the following reasons:

Purpose of the processing Justification
Engaging with you and managing your participation any survey you have agreed to take part in We enter into a contract with you and need your personal data to ensure we both can fulfil our obligations.


Survey participation, and particularly if we ask you questions that may be sensitive We ask for your consent, but you can withdraw this consent anytime.
Identifying you when you visit our website We identify visitors our website for a number of reasons such as making it easier for participants to find their way around, ensuring compliance with our terms and conditions and protecting our site.  These reasons are in our legitimate interest.
To meet our legal and Regulatory obligations To meet our legal obligations, such as Company law, Customs and Excise obligations.
Prevention and detection of fraud Detecting and preventing fraud is an unfortunate, but essential part of our work and in the legitimate interest of our business and our clients.

Who we may pass your data on to:

  • We may provide information about you to our clients.
  • Our business partners, suppliers and sub-contractors.
  • Our affiliates and selected third parties, who source and supply survey opportunities that we can deliver to you.
  • Data enhancement agencies, to match consumer classifications or financial segmentations.
  • Analytics and search engine providers that assist us in the improvement and optimization of our site.
  • Banks and other financial institutions.
  • Rewards fulfilment agencies or voucher supply companies.
  • Law enforcement agencies, our legal advisers, courts, applicable independent adjudication services.
  • The event that we consider selling or buying any business or assets, in which case we will disclose your personal data to any prospective sellers or buyers of such business or assets.

We may also disclose your personal information to third parties in the following circumstances:

  1. a) Where we sell any of our business and/or assets to a third party
  2. b) Where we are legally obliged to disclose your information.

We do not share your information with third parties for commercial purposes without your permission, but anonymized and statistical information generated by your data may be made available to other organisations and researchers.

In exceptional circumstance Regulators and law enforcement agencies may also request your information from us and we will provide them with your information only when there is a legal basis to do so.

If we suspect someone has committed fraud, we’ll note it in our records and may share the information with others that we deem relevant – such as the Police.

How we transfer and retain your personal data

When you participate in one of our activities, such as a survey or panel, we will tell you how long we will retain your information, views or images.

Your personal data may be stored or accessed by our staff or agents in other locations across the world, some of which do not have the same laws in place to protect data.  In this case we will take steps to protect your data, which include apply the approved Model Contract Clauses in our transfer agreements.   For further information about data protection and international transfers, please see https://edps.europa.eu/data-protection/data-protection/reference-library/international-transfers_en

Your Rights

You have a number of rights relating to your personal information, these are:

  • The right to be informed about how your personal information is being used.
  • The right to access the personal information we hold about you.
  • The right to request the correction of inaccurate personal information we hold about you.
  • The right to request that we delete your data, or stop processing it or collecting it, in some circumstances.
  • The right to stop direct marketing messages.
  • The right to withdraw consent for any consent-based processing at any time.
  • The right to request that we transfer or port elements of your data either to you or another organisation.
  • The right to ask us to explain any computer-system decision about you.
  • The right to complain to your data protection regulator — the Information Commissioner’s Office

Marketing Communications and your choices

When we first collect your personal data, we may ask you if we are happy for us to contact you in the future about our work or projects that you may be interested in.  If you agree, you can change your mind at any time but contact us at [email protected]

If you are a business or client contact, please contact us [email protected]

Contact us.

We always want to hear you, particularly if you have any questions or feedback about this notice, would like us to stop using your information, want to exercise any of your rights as set out above, or have a concern you would like to raise with us.

Please don’t hesitate to contact us [email protected]   We have a registered Data Protection Officer who you can reach through this same email.

Updated February 2021