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Paul Wealleans

Managing Director

What now for the UK Travel and Tourism industry?

4 June 2021

What now for the UK Travel and Tourism industry?

Overall our MiniPoll™ suggests that holiday behaviour this year is going to be predominantly local, but with people continuing to spend the same amount as any other year, making a prime time for the Travel and Tourism brands to invest time and budgets into establishing strong marketing campaigns to capitalise on this change.

Panelbase can work with agencies for travel & tourism brands to track campaign effectiveness of new ad strategies, deep dive customer research/segmentations to understand the new consumer behavioural habits in this new pre/post pandemic era.

To find out how we can assist contact James Ward, Monica Kaur to learn more.

Download the PDF here.