Friday Insights: The future of magazines
31 August 2017
In past emails we’ve talked about the rise of technology and how it’s changing the landscape of how we consume content, but what does this mean for magazines and their print editions?
There are mixed opinions within the media industry on the future of magazines in the digital world. We know from a major project we carried out last year that print readers derive pleasure from physically holding magazines which cannot be replicated online. Print advocates also suggest that there is still longevity in print if online tools are utilised to drive people towards a purchase, while others think it’s time for magazines and their readers to embrace the digital format completely. In light of the differing views on this subject, we wanted to explore where our panellists feel the future of the magazine lies.