Paul Wealleans

Managing Director

Panelbase/Norstat UK panel grows substantially as the smooth integration continues

5 October 2023

An update from Paul Wealleans, MD of Panelbase.

We have some exciting news to share! Following initial work combining the Panelbase and Norstat panels, we are now heading towards double the feasibility in the UK. Both panels are known for their exceptional quality, demonstrated by response rates regularly reaching over 40%, and reliable, detailed verbatim responses to open-ended questions.

Integration of Norstat services into Panelbase is also happening rapidly – Norstat have a great track record over six previous acquisitions in the last two years, and we are now fully able to quote and fulfil sample projects across all 19 European countries where we have proprietary panels.

A quote about Panelbase from Norstat's Jacob Lagerstedt

Our plan is to offer the full suite of Norstat products and services through Panelbase by the end of this year. We are already seeing growing demand for pan-European sample and data delivery, so if you have a brief for research, please don’t hesitate to get in touch. We would be delighted to help.