Paul Wealleans

Managing Director

DRG appoints Eleanor Finnon as Research Director

9 February 2022

Hexham, 9th February 2022 – UK insight agency DRG (Dipsticks Research Group) has appointed Eleanor Finnon as Research Director.

Founded in 1997, DRG is an award-winning UK insight agency that provides research solutions to brands, media and the public-sector. DRG is also the sister agency to Panelbase, the online panel founded in 2004.

Eleanor joins DRG with over 20 years of market research experience, having worked on global brand health, product testing, campaign effectiveness and market studies for research agencies including Ipsos and GfK Martin Hamblin.

Commenting on the appointment, DRG Managing Director Paul Wealleans said, “Eleanor is a fantastic all-round researcher with an excellent track record. Based in our Hexham office, Eleanor is focused on delivering innovative insight solutions to our clients and will be a crucial part of our future growth plans.”

Eleanor added: “I am delighted to join DRG – DRG provides strategic insights to many of the country’s biggest brands, and I am looking forward to using cutting-edge research techniques to help grow their business further.”

Eleanor Finnon Bio

Find Eleanor on Linkedin


Press coverage:

Quirks MR


Paul Wealleans
Managing Director
DRG & Panelbase

Head office:
The Mill, Hexham Business Park, Burn Lane
NE46 3RU

London office:
34 Bedford Row