Shelter: Ad campaign awareness research

Public Knowledge was commissioned by Shelter to conduct pre and post research evaluating effectiveness of their summer advertising campaign.

The campaign was aimed at highlighting Shelter’s advice services to groups who are most at risk of losing their home, whilst also generally raising the relevance of housing issues amongst the wider general public.

Public Knowledge conducted 207 pre and 222 post stage face-to-face interviews with members of the public in Barking, capturing a varied sample according to gender, age and socio-economic grade. Respondents were asked about important issues facing themselves and their family, their awareness and engagement with housing issues and where they would turn to for advice on housing problems.

Following data input, Public Knowledge produced data tables and a topline report highlighting the major findings of the research; this was then used to evaluate the campaign effectiveness and create a business case for further engagement work.

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