Radley: Brand tracking

We conducted online brand tracking for Radley. It gave them a unique insight into how customers perceive them and their exclusive handbags, as well as allowing them to measure the effectiveness of their press advertising.

At each ‘dip’, large samples of interviews were undertaken using our in-house panel, Panelbase. In each case we recruited Radley’s target market — ABC1 females, aged between 25–54 years who were exposed to the press advertising in various magazines and Sunday supplements. Quotas were also imposed on location to examine differences in opinions of Radley across the UK.

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