Radiocentre: Radiogauge

We have been conducting the Radiogauge survey for Radiocentre since 2008 and it has become an international success story, with over 800 campaigns measured in the UK, Canada, Australia, Ireland, Finland and South Africa.

The study utilises a post-campaign exposed vs. non-exposed methodology based on an online survey of 800 respondents split into matched samples of listeners and non-listeners of commercial radio, and provides advertisers with robust data to help them understand the effectiveness of their radio campaign.

By using a consistent method and reporting structure, and measuring three campaigns every wave, the commercial radio industry is able to sustainably provide free Radiogauge research to clients.

Our research has shown that advertisers tested on radioGAUGE increased their year-on-year radio investment by 17%* compared to their investment in other media, equating to a £16m* revenue benefit to the UK radio industry.

*figures from 2016