We carried out online research via the festival website with those living close to the event and visitors from elsewhere in Europe. We also carried out a larger online study using partner panels across Europe to assess awareness of the festival and campaign as a whole.
MTV were delighted with the results, which showed the festival and its client both gained a very positive response from those who lived in the area and those who visited. Awareness of the event as a whole was strong amongst the key target audience.
Want to know more about how we can help you? Contact us here and a member of the team will be in touch!
