Our fieldwork division, Field & Fab were fieldwork suppliers to the official Olympic research providers (Nielsen) and provided interviewers with the latest tablet technology to capture spectator opinions and provide real-time data.
Over 120 iPads were utilised by our accredited interviewers. We captured opinions on everything from food choice and merchandise availability to signage effectiveness and ease of journey to the Olympic Park.
The instantaneous research enabled LOCOG to react almost immediately to feedback and ultimately improve the overall spectator experience of the games.
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