KBH On-Train Media: Ad Effectiveness Studies

We conducted an 8 minute online study for Meridian Peanut Butter with 600 respondents (350 from London, 150 from the South West & 100 from East Anglia). Respondents were aged between 18-64 years old with a 50:50 gender split and had to travel on the train at least once a week. There was also an additional screener for nut allergies. We produced data tables and a verbatim export for the client.

We also conducted an advertising effectiveness survey for a Babybel advertising campaign. A 7 minute online questionnaire was carried out with 600 respondents (350 from London, 150 from the South West & 100 from East Anglia). There was a 50:50 gender split and respondents were aged between 18-64 years. Respondents also had to have travelled on the train at least once a week and there was an additional screener for the train operator used the most. Again we provided the client with data tables and a verbatim export.