Exterion Media: Campaign effectiveness

Global/Exterion, a leading out-of-home media owner, has partnered with DRG for several years to track campaign effectiveness for a variety of brands and services.

Campaigns have run on bus (nationally, regionally and London-only) and the London Underground, and we have provided both online and face-to-face research solutions. As a research partner we are looking to objectively test the efficacy of the media.

Outputs have shown how brand awareness and consideration increases with exposure to OOH ads, how different ad formats (e.g. size, digital, colour, repetition) impact and we have helped prove the value of OOH advertising compared to other media in a wider campaign schedule.

To see the results of our campaign effectiveness research, please visit Global’s website here.

Want to know more about how we can help you? Contact us here and a member of the team will be in touch!

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