We designed a 10 minute questionnaire with which to examine opinions of 4 new potential names and 8 potential logos – 2 associated with each name.
The questionnaire was modified to be suitable for the three different target audience namely parents of children aged 0-18 years, young people aged 13-18 and medical professionals across Newcastle, North Tyneside and Northumberland.
In total 232 interviews were conducted using a cost-effective online methodology using respondents sourced from our in-house online panel Panelbase and provided data for doctors, nurses and other medical professionals.
