Cravens: Newcastle Children’s Hospital

We were commissioned by Newcastle based creative communications agency, Cravens, to conduct research to aid the section of a new name and logo for the new Newcastle Children’s Hospital which opened as part of the Newcastle Royal Victoria Infirmary.

We designed a 10 minute questionnaire with which to examine opinions of 4 new potential names and 8 potential logos – 2 associated with each name.

The questionnaire was modified to be suitable for the three different target audience namely parents of children aged 0-18 years, young people aged 13-18 and medical professionals across Newcastle, North Tyneside and Northumberland.

In total 232 interviews were conducted using a cost-effective online methodology using respondents sourced from our in-house online panel Panelbase and provided data for doctors, nurses and other medical professionals.

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