Head of Qualitative Research
Rita joined DRG in March 2022 as Head of Qualitative Research. She has over 20 years of market research experience and specialises in in-depth qualitative explorations and strategic insight. She has a wealth of qualitative research experience, on-line and face-to-face, designing and delivering many and varied research studies for global brands and public/third sector clients. Rita draws on her broad experience of using creative projective & enabling techniques to uncover rich insight from research participants within various research approaches including individual interviews, focus groups, concept labs & ideation workshops.
Rita has a BSc Hons Sociology & Social Research, an MA in Marketing, is a Board Member of the European Social Marketing Association and was awarded an honorary MRS Fellowship.