About us
We offer a distinct blend of research, insight and analytics with over 20 years of heritage. Our passionate, sector specialist teams design tailored solutions, delivering clarity through insight. From surveys and observations to sales data and social media we explore data from all angles, bringing together traditional methodologies with innovative techniques when needed.
Panelbase is our online research panel that has over 370,000 registered UK adult members, 50,000 kids and teens, and a further 2 million panel members across 19 countries. Panelbase polling is featured throughout the world’s media.
We work in collaboration with our clients to develop new strategy, make sure budget is spent in the right places and answer a host of tactical and strategic business questions. With an in-house data science team, full UK coverage for a field team, and fantastic qualitative moderators, we have every angle covered. We are now part of the Norstat Group.
What We Do
- Services
- Methods
- Sectors
- Brand Identity Development
- Audience & Market Segmentation
- Usage And Attitude (U&A)
- Shopping Behaviour
- New Product Development
- Concept & Creative Testing
- Ad & Campaign Effectiveness
- Brand Tracking
- Customer Satisfaction
- Public Perception & Polls
- Content Testing
- Event & Visitor Research
- Reporting Solutions
- Accompanied Shopping
- Online Sample
- Online Communities
- Facial Coding
- Neuroscience
- In-Depth Ethnographic Research
- Omnibus
- Website & App Evaluation
- Survey Overlay Tool
- Scripting & Hosting
- Benchmarking
- Street Interviews
- Video Annotation
- Hotspots
- Engagement Meter & Analyser
- iHUT
- Hall Tests
- Vox Pops
- Eye Tracking
- Postal Interviews
- Telephone Interviews (CATI)
- Online Qualitative Research