Penny has spent more than twenty years working in broadcast research and the only thing she likes more than good programming is watching it with her three kids. Before joining DRG, she worked for several broadcasters and her roles included Research Manager at BBC1, International Research Manager for Discovery Channel, and Media Analyst at the EBU. Penny heads up Other Lines Of Enquiry and current clients include the BBC, ITV,C4, Channel 5, Sky, Radiocentre, Bauer, Mail, Mirror and others. Penny is an experienced qualitative moderator as well as enjoying getting knee-deep in data. She has a particular passion for designing new methodologies which allow clients to understand their consumers’ behaviour “in the moment”.