Alison Pringle

Alison joined DRG in 2002 and heads up our Operations team of 3 full-time staff members who manage our street, telephone, postal and qualitative research projects. Alison was instrumental in setting up our in-house computer assisted telephone interview (CATI) unit, which currently consists of 75 seats and a pool of 100 telephone interviewers. In addition, Alison manages our network of direct street interviewers across the UK and her team ensures that all telephone and street interviewers undergo rigorous training with a programme of continual development. They are also esponsible for many of our stringent quality checking procedures.