Explore the DRG logo to see our brands

DRG is an award-winning UK research agency group. The group consists of seven specialist divisions that provide innovative research solutions to some of the biggest brands, media owners, agencies and public sector organisations both in the UK and the wider world.

Click on each logo to find out more about our brands.

A full-service agency specialising in brand and communications research  
Innovative work within TV, radio and publishing sectors  
A fast, flexible and competitively-priced panel offering  
Fast, flexible support with CATI or field interviewing  
Quality data and insights to the public and third sectors  
Research for food, drink, consumer and retail brands  
Specialising in the travel and tourism sectors  

Click on a category to read about some of our clients

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Welcome to DRG

Most people in the UK who either work in or commission market research will be aware of at least one of our brands – but often only one. If you work in brand research or marketing you will know Dipsticks. If you’re in TV, Radio or Press, you probably hear from Other lines of enquiry.  […]

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Meet the DRG Management Team
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John Raglan

Chairman & Co-founder

John was previously a director of Metro Radio Group which owned and operated 7 radio stations in the North East and Yorkshire. His main sphere of operation was in sales and marketing in the London marketplace, where he made his mark as part of a team that formed the hugely successful Radio Advertising Bureau, which  [...]

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Fiona Raglan

Co-founder and Director

Fiona co-founded DRG in 1997 after building extensive experience in marketing and research at advertising agency Robson Brown. Fiona is a firm believer that good research sells itself, and every year DRG has grown its client base by word-of-mouth recommendations. DRG also retains clients year after year, because it delivers genuine, actionable insight and data.  [...]

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Ivor Knox

Managing Director

Ivor is MD of DRG and founded Field & Fab, our division specialising in computer assisted telephone interview (CATI), Field and Data Management. Having kicked off his career with five years of learning all about top-quality data collection as an interviewer, supervisor and centre-manager in one of NOP’s CATI units, he then spent more than  [...]

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Angus Webb

Technical Director and Founder of Panelbase

Angus joined DRG in 2002, has been a member of the Board since 2004, and founded Panelbase, our in-house research panel of over 240,000 members. In addition to driving growth in the Panelbase division, he is instrumental in evaluating new technologies and developing the range of research tools and innovative methodologies that are deployed across  [...]

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Penny Browell

Research Director

Penny has spent more than twenty years working in broadcast research and the only thing she likes more than good programming is watching it with her three kids. Before joining DRG, she worked for several broadcasters and her roles included Research Manager at BBC1, International Research Manager for Discovery Channel, and Media Analyst at the  [...]

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Dominic Barnes

Finance Director

After a two-year spell in practice in Horsham, West Sussex, Dominic moved back to the North East and into industry. He spent eight years as Financial Accountant at a small market-leading plc with a turnover of £5-£10m within the electrical industry. He joined DRG in 2004 from Europe’s leading supplier of lead-related products, a business  [...]

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Judith Welford

Head of Brand and Communications Research

Judith has been involved in academic and commercial research for almost 10 years and during that time she has worked with a broad cross-section of clients including media agencies, media owners, consumer brands, public and third sector organisations. Judith’s experience is built upon a solid base of research theory developed through an MA in Research  [...]

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Andrew Richardson

Head of Data

Andrew joined in 2010 as Data Manager and was promoted to Head of Data in 2015. He oversees all aspects of the data function within the company, from overall responsibility for the 10-person Data Management team to data-centric projects and ensuring company compliance with data handling rules and regulations. Prior to joining us, Andrew was  [...]

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Alison Pringle

Operations Manager

Alison joined DRG in 2002 and heads up our Operations team of 3 full-time staff members who manage our street, telephone, postal and qualitative research projects. Alison was instrumental in setting up our in-house computer assisted telephone interview (CATI) unit, which currently consists of 75 seats and a pool of 100 telephone interviewers. In addition,  [...]

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